![]() ![]() Providing a simple means of acquiring these credits is crucial and goes a long way toward showing rad techs and others at your facility how important they are. Professionals in the healthcare field, and rad techs especially, are always on the lookout for continuing education credits that are worthwhile, relevant and convenient to their schedules. You’d be amazed how many hospitals gain fantastic media attention by following these steps, and that kind of publicity can potentially bring in patients for weeks and months to come (along with the compliments from these same persons who say they saw you on the news or in the paper). You should also consult with your administration team, marketing, business development or event HR to see if they’d be willing to sit for an interview (if not, that job might fall to you!). If you don’t hear back right away, follow up the next day with a phone call to further gauge their interest in covering your organization’s efforts to celebrate rad techs.Email the press release, a photo of your imaging team and a personalized note thanking the reader for their consideration.Do some research online to find the editors and producers, respectively, of these publications and find the contact information for these individuals or news desks (there will almost always be a public-facing email or phone number available for news tips and press releases).Compile a list of the newspapers and news stations in your area.Personalize the news release by adding your organization’s information in the appropriate blank spaces.Once you have it, follow these steps to ensure your announcement will catch the eye of local media: By distributing a news release that announces the event and the reason for its importance and then sending personalized messages to media in your town, you’d be surprised by the positive attention you can get within the community.Įven though we’ve already shipped posters and buttons, you can still download the sample news release here. Local news stations and newspapers are more than willing to help clinics and hospitals showcase the work of Rad Techs. There’s a reason we’ve included a sample news release in our toolkit. Here are a few more ways you can take that extra step and go above and beyond for your imaging superstars.Īnyone who’s ordered their celebratory swag has already done a service by acknowledging the work of their “rad” team within the building… but why not take that acknowledgement to the next level? But because this is the week we’ve got, I think we should make the most of it. If it were up to me, every week would be Rad Tech Week. Their knowledge of state-of-the-art X-ray systems is certainly important, but it’s their compassion during patients’ time of need that help them stand out within the field. It’s rad techs who are there to interact with patients going through a difficult time, who can answer questions about their unique medical situation, and who lend a helping hand (or an ear) in order to get that person to a better place. Radiologic technologists have a crucial impact on the patient experience. More than 1,000 of our customers ordered materials to honor rad techs this week, and we couldn’t be more honored that you’ve chosen our free swag to raise awareness about the incredible work imaging professionals do every single day for patients. ![]() For 11 years, we’ve helped hospitals, imaging centers, clinics, Office-Based Labs and Ambulatory Surgery Centers take part in this weeklong event, and this year has been a banner year. ![]()
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